Are you neglecting this important social skill?

In the last few decades the speed of society and power of technology has caused millions and millions of people to abandon an important social skill. In this age of ever increasing isolation and loneliness there is one social skill that can build real and meaningful relationships with those we care about.

What social skill were many of us taught as children and which we in turn have not taught our children?
What pleasure are we denying our children because we have abandoned this skill?
What social skill have we ignored because it is inconvenient? Because it takes time? Because it costs more than an email?

As I’ve matured I have realized the many joys I have experienced and that millions of people have never experienced. One of the things that is nearest and dearest to my heart is sending and receiving letters in the mail. I was in the navy for twelve years and when I was at sea mail call was one of my favourite things. The simple pleasure of a card or letter could turn an stormy mental attitude into a sea of tranquility.

Yes, email is faster. Yes, email is cheaper. But does email evoke an emotional response? Can you put an email in your pocket to read and then reread later? (I know you can print an email but do you?)

According to Gmail I have 4,366 unread email in my inbox. Most are actually subscriptions that I never seem to get a chance to read. If they were printed I would have read them as soon as I could.

If you want to build relationships with meaning write a letter or send a card.

If you want to show someone going through a hard time write a letter or send a card.

If you want to tell someone you care write a letter or send a card.

If you want to show true gratitude send a letter or card.

Don’t let “Cost” or “Speed” or “Convenience” stop you from sending something real to someone.

I find when I write a letter I am more aware of what I am writing than when I send an email. In my mind it feels like email are relegated to work or “just the facts”. Letters allow me to share thoughts and feelings as well as facts. Receiving letters or cards is a real experience and makes people feel valued.

Sadly, I am beginning to think that writing letters is a lost social skill and believe that society is worse for the loss.

Help revive this important social skill. Help bring it back from the edge of extinction. Send someone a card or letter in the mail. Even just a few words is better than nothing.

Letter in the mail
I got a letter!

Stay tuned because I still have more to say on this topic.

10 Letters to Success…

10 Letters to Success…

I like direct mail. I don’t mean flyers or brochures or coupons or booklets or any of those other things that we find in our mailbox every day. I mean letters; letters sent to me that have my name on them. I write letters every month and I am going to kick it up a notch for the rest of June. I am going to write 10 letters a day from June 9th until June 30th. My goal is to have my business booming by the end of June. What does that mean? It means I will have more clients and referral partners.

There are 22 days left in the month. At 10 letters a day that means 220 letters. Just the postage alone will be $187.00!

Does that sound expensive? I have a system that I use so that my total cost for stationary, envelopes and stamps will only be $127.00. (I have already sent 20 letters using this system this month and no matter how many letters I send my cost will not change.)

Does that sound time consuming? Think about it sitting down and writing 10 letters, printing the letters, stuffing them in an envelope, printing the address labels, putting the address labels on the envelopes, putting the stamp on the envelope and getting the letters to the mail box. It sounds like it would take a couple of hours. The system I use will do all that for me. I just have to write the letters, pick who I am sending it to and click a button and woosh… the letter will be on it’s way.

Starting June 18th I will share the results of my letter campaign. Why June 18th? I have to allow time to get the letters delivered.

How will I measure the results? I will tellĀ  every person I write that I will call them on a certain at a certain time.

What is my goal for this mail campaign? To get permission to meet them for a coffee and a short conversation to show them my system either in person or on a Zoom call.

Are you up for a challenge?

Sit down with me, look at my system and give it a try. If you don’t like what you see, no problem.