According to the US Post office 3.5 billion greeting cards are printed each year but never get purchased by end user (Thrown out or shredded). When you buy a greeting card in a store you are paying for all the cards that don’t get sent and that is why they are so expensive.
Hallmark and American Greetings – 80% of Market (Monopoly)
9/10 households buy greeting cards every year
Boomers buy more cards than Millenials but Millenials spend more
GenX do not buy cards but the Millenials do (known for killing shopping malls, banks, 9-5 jobs, suits, movie theatres etc) Born between 1981 and 1996. They are reviving the greeting card industry. They want differentiation of their cards. Will pay up to $8 per card.
DO YOU SEE WHY OUR CARDS ARE 1/5 THE PRICE? BECAUSE IN THE TRADITIONAL GREETING CARD INDUSTRY THE CUSTOMERS WHO BUY ARE PAYING FOR THE MILLIONS OF CARDS THAT NEVER GET PURCHASED. This makes my little Send Out Cards thing very affordable.
SOURCE: Freakonomics Podcast
p.s I added a few riddles and a story to the Brain Teasers page.
I was thinking about the articles I have been writing for Electrical Business Magazine. I dug up the first article I wrote, The True Cost of an Estimating Mistake. I was surprised to learn that is published in the April/May Edition of 2020.
It had been raining since around dark. As the evening went on it rained steadier and harder. I had been sitting out since about 5:30. There hadn’t been many trick or treaters around. I still had a bucket full of chocolate bars. I was doubling up on them when I handed them out to get rid of them (and I had a snack or more as well).
Most of the tricker treaters were polite. Most of them were small. Some were teenagers. The big ones were in a hurray. The little ones were fun. The big ones had no adults with them. The little ones did. Sometimes one adult, sometimes two.
It was still early but the number of tricker treaters had dropped off dramatically. I had been sitting and waiting for about twenty minutes and no-one had trick or treated our house. I was picking up my cushion, turning off my lights when I heard this little lispy voice say “Twick or tweat” I turned around and there was a tiny blonde haired blue eyed little angel standing there. She was soaking wet. She held up her little bag and I turned to reach for some chocolate bars.
As I bent over I was hit from behind hard enough to knock me to the ground. I was stunned from hitting my head. Groggily I rolled over. Two sharp points dug into my neck piercing deeply. As I was losing conciousness I felt like I was being drained. I passed out.
When my eyes next opened I was drained and hungry. The little angel was sitting on chair staring at me. She whispered “Happy Halloween”. I stared at her. She said “Are you hungry?” I could barely nod my head yes. She said “Let’s go trick or treating. Halloween can be draining for some. You had a rainy drainy Halloween. Now you need a treat.”
We go trick and treating together now. Our little family is growing
October 31st, 2022. Sitting on my porch on a rainy Halloween, feeding a few vampires, goblins, ghouls and super heroes.
Todays writing challenge is to take five random words and use them in a story. I started my list of five by looking out my office window. The sun was coming up.
Sunrise Eyes Realize Sighs Cow
I drifted down the trail like the mist surrounding me. The dampness of the woods was seeping into my body and chilling my soul. Sunrise did little to dispel the surrounding gloom of the woods or my spirit. Lost in thought about the search it took me awhile to realize I was also lost in the woods. I didn’t know the area and I had been searching since dark. I was cold, wet and tired.
I backtracked a bit until I found my boot prints on the trail. As I stood there thinking I heard a sound behind me. I turned quietly and listened. I could hear something in the trees not far from me. Something big was moving around. It was breaking branches trying to get to the path I was on. Crunching footsteps followed by what sounded like big sighs. I circled around to where the sound was coming from. I saw a large animal. Loosening the rope from my shoulder I crept up on it. I didn’t want to startle it and cause it to run or turn and charge at me.
I slid up behind it and dropped my rope over it’s neck. Speaking softly to it I worked my way around to the front of it. The poor thing was exhausted. It was stuck between to trees and couldn’t move. It had been there all night. With it pulling and me pushing we got it’s head free. As I looked her in the eyes I felt all was right with the world.
Heading out of the woods into the sun warmed field I led the cow back to the farm and its owner. Another search had ended successfully
I published a new poem today. I hope you like it. The poem misted into my thoughts one morning when I was listening to the world around me wake up and before the noise of traffic drowned out my thoughts. You can read it here. Silence Misting
Hey, I thought I would do a quick update. I just sent some more brain-teaser cards in the mail.
Before you ask…YES Real cards that go in a real mailbox!
I’m tired of the usual mail I get and thought I would create something fun for people to get in the mail.
I’ve realized I’m a little old fashioned because of some things that I have experienced over the last year or so. I get messages and chats with videos in them and I don’t always open them or finish them. I like reading more than watching because it gives me time to think about the message.
I would rather read a book than watch television.
I would rather read an email or posting than watch a video.
An interesting thing about email I’ve noticed is that if it doesn’t capture my attention by telling me a story it goes to the bottom of the pile.
Something else I’ve noticed is that at work my boss and I communicate by email several times a day. They are very short email.
Well I went a little off topic there…
If want some brain-teasers delivered to your physical mailbox let me know.