According to the US Post office 3.5 billion greeting cards are printed each year but never get purchased by end user (Thrown out or shredded). When you buy a greeting card in a store you are paying for all the cards that don’t get sent and that is why they are so expensive.
Hallmark and American Greetings – 80% of Market (Monopoly)
9/10 households buy greeting cards every year
Boomers buy more cards than Millenials but Millenials spend more
GenX do not buy cards but the Millenials do (known for killing shopping malls, banks, 9-5 jobs, suits, movie theatres etc) Born between 1981 and 1996. They are reviving the greeting card industry. They want differentiation of their cards. Will pay up to $8 per card.
DO YOU SEE WHY OUR CARDS ARE 1/5 THE PRICE? BECAUSE IN THE TRADITIONAL GREETING CARD INDUSTRY THE CUSTOMERS WHO BUY ARE PAYING FOR THE MILLIONS OF CARDS THAT NEVER GET PURCHASED. This makes my little Send Out Cards thing very affordable.
SOURCE: Freakonomics Podcast
p.s I added a few riddles and a story to the Brain Teasers page.
Hey, I thought I would do a quick update. I just sent some more brain-teaser cards in the mail.
Before you ask…YES Real cards that go in a real mailbox!
I’m tired of the usual mail I get and thought I would create something fun for people to get in the mail.
I’ve realized I’m a little old fashioned because of some things that I have experienced over the last year or so. I get messages and chats with videos in them and I don’t always open them or finish them. I like reading more than watching because it gives me time to think about the message.
I would rather read a book than watch television.
I would rather read an email or posting than watch a video.
An interesting thing about email I’ve noticed is that if it doesn’t capture my attention by telling me a story it goes to the bottom of the pile.
Something else I’ve noticed is that at work my boss and I communicate by email several times a day. They are very short email.
Well I went a little off topic there…
If want some brain-teasers delivered to your physical mailbox let me know.
I like word games, brain teasers, riddles etc. They make me think and let me have fun at the same time. When you add the fact that I like reading and writing you will understand why I have added a new page to my website.
My question for you is if you could receive a card in the mail with a couple of brain teasers in it would you like it? I would so I’m setting up a page for that purpose.
Please note there is no cost or obligation to subscribe to this fun and mentally stimulating service. I’m doing it for the fun of it.
The title expresses my feeling about more than 90% of the written communication I receive today. Email and text and crappy, boring flyers. I was speaking with a fellow poet earlier today and that started a bunch of thoughts rolling around in my brain. Here is the first draft of a poem that came from those thoughts and feelings. I think it needs work but as a guy who loves words and poetry and tries to communicate emotions and evoke a response I know it is going somewhere.
Black marks on a white background Pixels forming the shapes of letters Words on a screen
Slashed and pecked Clicked and clacked Thumbed or fingered And click to send
Drab and boring Unemotional No beauty No flow Just click and go
The power of words Thoughtlessly ignored Sacrificed for speed Just to meet the instant need Written in haste Thoughtless writing A waste
No description No emotion Perhaps an emoticon Click and gone Then move on
No thought for the deed Of writing words for others to heed No sharing of soul Speed the only goal
Thoughtless writing Words on a screen No cadence or flow Words sent in haste Bland and boring (Excuse my snoring)
I like direct mail. I don’t mean flyers or brochures or coupons or booklets or any of those other things that we find in our mailbox every day. I mean letters; letters sent to me that have my name on them. I write letters every month and I am going to kick it up a notch for the rest of June. I am going to write 10 letters a day from June 9th until June 30th. My goal is to have my business booming by the end of June. What does that mean? It means I will have more clients and referral partners.
There are 22 days left in the month. At 10 letters a day that means 220 letters. Just the postage alone will be $187.00!
Does that sound expensive? I have a system that I use so that my total cost for stationary, envelopes and stamps will only be $127.00. (I have already sent 20 letters using this system this month and no matter how many letters I send my cost will not change.)
Does that sound time consuming? Think about it sitting down and writing 10 letters, printing the letters, stuffing them in an envelope, printing the address labels, putting the address labels on the envelopes, putting the stamp on the envelope and getting the letters to the mail box. It sounds like it would take a couple of hours. The system I use will do all that for me. I just have to write the letters, pick who I am sending it to and click a button and woosh… the letter will be on it’s way.
Starting June 18th I will share the results of my letter campaign. Why June 18th? I have to allow time to get the letters delivered.
How will I measure the results? I will tell every person I write that I will call them on a certain at a certain time.
What is my goal for this mail campaign? To get permission to meet them for a coffee and a short conversation to show them my system either in person or on a Zoom call.
Are you up for a challenge?
Sit down with me, look at my system and give it a try. If you don’t like what you see, no problem.