My musings this week lead me to write my first Christmas poem. The ending is a little week and the poem is still a work in progress. I hope you enjoy it and I welcome your feedback.
‘Twas the month before Christmas
Grammas and grandpas, uncles and aunts were planning with glee
Christmas gifts for under the tree
Skates for Suzie
An e-book for Ned
A dolly for Tasha
Maybe a tablet instead
Parcels were packed
Cards were signed
And Monday morning they woke to find
Their gift sending in a bind
No mail was moving
Not even an inch
The mail was frozen like the heart of a Grinch
The mail would not move by foot or by car
Not by plane or by train
Not by truck or by bike
The posties were on strike
They cried for benefits
For hours and pay
And in the warehouse the mail would stay
Until they got their way
A ruling was made up on the hill
To work the posties must go
So to work they show but ever so slow
No smaller do the mountains of parcels grow
Now brothers in arms
Block the way
Continuing the delay
The unions are holding our nation at bay
Caring not for sobs and sighs
Or the little one’s cries
Ruining Christmas for those far away
Alas what a sad day
10 Letters to Success…
I like direct mail. I don’t mean flyers or brochures or coupons or booklets or any of those other things that we find in our mailbox every day. I mean letters; letters sent to me that have my name on them. I write letters every month and I am going to kick it up a notch for the rest of June. I am going to write 10 letters a day from June 9th until June 30th. My goal is to have my business booming by the end of June. What does that mean? It means I will have more clients and referral partners.
There are 22 days left in the month. At 10 letters a day that means 220 letters. Just the postage alone will be $187.00!
Does that sound expensive? I have a system that I use so that my total cost for stationary, envelopes and stamps will only be $127.00. (I have already sent 20 letters using this system this month and no matter how many letters I send my cost will not change.)
Does that sound time consuming? Think about it sitting down and writing 10 letters, printing the letters, stuffing them in an envelope, printing the address labels, putting the address labels on the envelopes, putting the stamp on the envelope and getting the letters to the mail box. It sounds like it would take a couple of hours. The system I use will do all that for me. I just have to write the letters, pick who I am sending it to and click a button and woosh… the letter will be on it’s way.
Starting June 18th I will share the results of my letter campaign. Why June 18th? I have to allow time to get the letters delivered.
How will I measure the results? I will tell every person I write that I will call them on a certain at a certain time.
What is my goal for this mail campaign? To get permission to meet them for a coffee and a short conversation to show them my system either in person or on a Zoom call.
Are you up for a challenge?
Sit down with me, look at my system and give it a try. If you don’t like what you see, no problem.