7 Billion $ industry
6.5 Billion Cards purchased each year
1.5 Billion are Christmas Cards
According to the US Post office 3.5 billion greeting cards are printed each year but never get purchased by end user (Thrown out or shredded). When you buy a greeting card in a store you are paying for all the cards that don’t get sent and that is why they are so expensive.
Hallmark and American Greetings – 80% of Market (Monopoly)
9/10 households buy greeting cards every year
Boomers buy more cards than Millenials but Millenials spend more
GenX do not buy cards but the Millenials do (known for killing shopping malls, banks, 9-5 jobs, suits, movie theatres etc) Born between 1981 and 1996. They are reviving the greeting card industry. They want differentiation of their cards. Will pay up to $8 per card.
DO YOU SEE WHY OUR CARDS ARE 1/5 THE PRICE? BECAUSE IN THE TRADITIONAL GREETING CARD INDUSTRY THE CUSTOMERS WHO BUY ARE PAYING FOR THE MILLIONS OF CARDS THAT NEVER GET PURCHASED. This makes my little Send Out Cards thing very affordable.
SOURCE: Freakonomics Podcast
p.s I added a few riddles and a story to the Brain Teasers page.
Who says you need a reason to send someone a card? I send cards with brain teasers because it’s fun.
Here are 12 reasons to send someone a card in February to have some fun and cheer someone up and who knows… it might make you feel better too.
- February 2: National Tater Tot Day
- February 3: National Carrot Cake Day
- February 4: National Homemade Soup Day
- February 5: National Shower with a Friend Day
- February 7: National Fettuccine Alfredo Day
- February 9: National No One Eats Alone Day
- February 10: National Umbrella Day
- February 11: National Don’t Cry Over Spilled Milk Day
- February 15: Singles Awareness Day
- February 17: National Random Acts of Kindness Day
- February 22: National Cook a Sweet Potato Day
- February 28: National Public Sleeping Day
I just finished mailing the latest batch of brain-teaser cards. It was a great way to take a break from the seriousness of the workday and the latest Covid updates.
I have fun doing it because I get to be creative and help people have some.
Have you signed up yet?
- It’s fun
- It’s free
- It makes you think
- There is no obligation
Want to sign up?
I like word games, brain teasers, riddles etc. They make me think and let me have fun at the same time. When you add the fact that I like reading and writing you will understand why I have added a new page to my website.
My question for you is if you could receive a card in the mail with a couple of brain teasers in it would you like it? I would so I’m setting up a page for that purpose.
Please note there is no cost or obligation to subscribe to this fun and mentally stimulating service. I’m doing it for the fun of it.
You can learn the details here… Brain Teasers