Some interesting info on the Greeting Card Industry

7 Billion $ industry

6.5 Billion Cards purchased each year

1.5 Billion are Christmas Cards

According to the US Post office 3.5 billion greeting cards are printed each year but never get purchased by end user (Thrown out or shredded). When you buy a greeting card in a store you are paying for all the cards that don’t get sent and that is why they are so expensive. 

Hallmark and American Greetings – 80% of Market (Monopoly) 

9/10 households buy greeting cards every year

Boomers buy more cards than Millenials but Millenials spend more

GenX do not buy cards but the Millenials do (known for killing shopping malls, banks, 9-5 jobs, suits, movie theatres etc) Born between 1981 and 1996. They are reviving the greeting card industry. They want differentiation of their cards. Will pay up to $8 per card. 

DO YOU SEE WHY OUR CARDS ARE 1/5 THE PRICE? BECAUSE IN THE TRADITIONAL GREETING CARD INDUSTRY THE CUSTOMERS WHO BUY ARE PAYING FOR THE MILLIONS OF CARDS THAT NEVER GET PURCHASED. This makes my little Send Out Cards thing very affordable.

SOURCE: Freakonomics Podcast

p.s I added a few riddles and a story to the Brain Teasers page.