I have a few questions and a story for the sales people and business people out there.
Would you rather do more business or less business?
Would you rather do more repeat business or less repeat business?
Would you rather get more referrals or less referrals?
How much does it cost you to get new business compared to repeat and referral business?
Are you open to learning how you can make more sales and do more business?
I know when I ask those questions business people stop and listen. As a business person I ask myself every day how I can increase repeat and referral business. I use a simple, affordable system to build repeat and referral business and to generate new business.
Now the story…
Today I went for a walk in downtown Whitby. I can’t drive right now so I decided to walk and talk to business owners. I set a goal to meet and talk to 25 people and get permission to send them something.
In 24 of the businesses the managers and owners were open to me when I asked if I could send them some information, some even asked when I could email it.
In one business I went into I was referred to the “Chief Marketing Officer”. Initially he refused to speak to me but after I asked one question he did let me speak for a minute.
When I said I would like to send him some information and asked him for his card he refused. His answer was “I don’t want to get on a mailing list and get a bunch of junk in my inbox.” I explained to him again that I was going to send the information by snail mail. He begrudgingly gave me his card after a few seconds of thought.
I reassured him that I would mail not email the information and left.
Now for the interesting part of the story…
The company provides digital marketing services to business. On their website they have opt-in forms for people request information which subscribes them to their list…BUT THEY DON”T WANT TO BE ON ANYBODY’S LIST.
What do you think?
(If you are open to making more sales and doing more business get in touch.)