Lately it looks like every guru in the marketing world is trying to sell a course or program on using social media to generate leads and make sales.
A short version of what they say is…
- Friend everybody
- Compliment your new “friends”
- Lurk on their pages or comments
- Like their “page” or “posts”
- Post about the results of your product or service
The premise is that if you make enough “friends” you will generate leads and sell your product or service.
- If everybody is posting or liking or lurking how do you get any work done?
- Why would you compliment a stranger?
- Are they trying to sell you as hard as your are trying to sell them?
- If everybody is selling who is buying?
- Is everybody on social media your target market?
Why not be real instead?
Why not build relationships with people who you can see and talk to?
I confess I am not a social media guru. I am a writer and I use social media to share my writing with people I know and have met.
I don’t friend everybody who asks me to be a friend. I unfriend people when I realize we don’t have anything in common.
I like real relationships with real people.
When it comes to selling my product or service I will use it to generate leads.
I prefer direct mail, networking face to face, telephone calls and even door knocking to spending time on social media.
Yes I push my blog to my business Facebook page. I don’t push it to my personal page.