Social media…are you buying or selling?

social media at danwrites.caLately it looks like every guru in the marketing world is trying to sell a course or program on using social media to generate leads and make sales.

A short version of what they say is…

  1. Friend everybody
  2. Compliment your new “friends”
  3. Lurk on their pages or comments
  4. Like their “page” or “posts”
  5. Post about the results of your product or service

The premise is that if you make enough “friends” you will generate leads and sell your product or service.

  1. If everybody is posting or liking or lurking how do you get any work done?
  2. Why would you compliment a stranger?
  3. Are they trying to sell you as hard as your are trying to sell them?
  4. If everybody is selling who is buying?
  5. Is everybody on social media your target market?

Hmmm…

Why not be real instead?

Why not build relationships with people who you can see and talk to?


I confess I am not a social media guru. I am a writer and I use social media to share my writing with people I know and have met.

I don’t friend everybody who asks me to be a friend. I unfriend people when I realize we don’t have anything in common.

I like real relationships with real people.

When it comes to selling my product or service I will use it to generate leads.

I prefer direct mail, networking face to face, telephone calls and even door knocking to spending time on social media.

Yes I push my blog to my business Facebook page. I don’t push it to my personal page.


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Posted May 2, 2018 by Dan Beresford in category "blogging", "social media

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