10 Letters to Success…

10 Letters to Success…

I like direct mail. I don’t mean flyers or brochures or coupons or booklets or any of those other things that we find in our mailbox every day. I mean letters; letters sent to me that have my name on them. I write letters every month and I am going to kick it up a notch for the rest of June. I am going to write 10 letters a day from June 9th until June 30th. My goal is to have my business booming by the end of June. What does that mean? It means I will have more clients and referral partners.

There are 22 days left in the month. At 10 letters a day that means 220 letters. Just the postage alone will be $187.00!

Does that sound expensive? I have a system that I use so that my total cost for stationary, envelopes and stamps will only be $127.00. (I have already sent 20 letters using this system this month and no matter how many letters I send my cost will not change.)

Does that sound time consuming? Think about it sitting down and writing 10 letters, printing the letters, stuffing them in an envelope, printing the address labels, putting the address labels on the envelopes, putting the stamp on the envelope and getting the letters to the mail box. It sounds like it would take a couple of hours. The system I use will do all that for me. I just have to write the letters, pick who I am sending it to and click a button and woosh… the letter will be on it’s way.

Starting June 18th I will share the results of my letter campaign. Why June 18th? I have to allow time to get the letters delivered.

How will I measure the results? I will tell  every person I write that I will call them on a certain at a certain time.

What is my goal for this mail campaign? To get permission to meet them for a coffee and a short conversation to show them my system either in person or on a Zoom call.

Are you up for a challenge?

Sit down with me, look at my system and give it a try. If you don’t like what you see, no problem.

When was the last time you received a personal letter in the mail?

Letter in the mailWhen was the last time you received a personal letter in the mail?

How did it make you feel?

When was the last time you sent a letter or card?

Sadly the world has jumped on board with email, texting, instant messaging and abandoned snail mail.

Do remember the pleasure of going to the mail box and getting something besides bills and flyers?

I have discovered that I enjoy writing letters. It is probably one of the nicest things I do for myself and other people. I am sad to admit that I didn’t do it often enough in the past. I can change that now.

I have been using a system for a few years that lets me send real cards in the mail. I get the pleasure of writing the card and knowing that the person I’m sending it to is getting a card in the mail. I didn’t use it as much as I wanted because I was limited by how much I had in my account every month. At the end of April that all changed! I can now send as many cards as I want for $97.00(USD) a month. If I only send one card a day that works out to $3.23(USD) per month based on 30 days. Now the fun part… if I send 2 cards a day it is only $1.62(USD). Every time I use the system I reduce my cost per card. AND THOSE PRICES INCLUDE POSTAGE! It is the best value I have seen for sending cards in the mail.

What a great way for everybody to be nice to people!

Send thank you cards to customers and clients.

Send thank you cards to referral partners.

Send nice to meet you cards.

Send birthday cards.

Send cards just to say hello.

Send cards to people you want to reconnect with.

Send get well cards.

Send cards just because you can.

And it gets even better…I sent in a sample of my handwriting to the company and now when I send a card I can choose my own handwriting as a font!

All this from an app on your phone.

I love this system so much that I promote it to business people as a great marketing tool and help other people get into the business themselves.

It’s easy, it’s fun and it’s affordable.

Want a free account or to learn more? Click here.

Thoughts on Social Media 5 May 2018

social media icons

 

“It’s so funny how social media was just this fun thing, and now it’s this monster that consumes so many millennial lives.‘ Cazzie David

“The more social media we have, the more we think we’re connecting, yet we are really disconnecting from each other.” JR

As I was adding the poetry page to my website I was thinking of some of the poems I had written and found one about social media.

I am not against social media. I have seen it help bring people together. I have seen it used to share important information.

My struggle with social media is how disconnected we are becoming. It appears that we are too busy to answer the phone, we are too busy to call a friend, we are too busy to go for a coffee with someone.

Here are a few stats on Facebook usage;

(source https://sproutsocial.com/insights/facebook-stats-for-marketers/)

Active users as of June 30, 2017; there are 2 billion monthly active users and over 1 billion daily active users

Facebook time is decreasing and is down to an average of 35 minutes per day.

Facebook users check their page and average of 8 times a day.

It doesn’t sound like much but when you add the multitude of other social media platforms people check every day then social media time is a big part of each person’s day.

Here is a link to the page where I post my poems.  I wrote Social Media one day when I was feeling very disconnected from people.

A few business questions and a story

business questionsI have a few questions and a story for the sales people and business people out there.

Would you rather do more business or less business?

Would you rather do more repeat business or less repeat business?

Would you rather get more referrals or less referrals?

How much does it cost you to get new business compared to repeat and referral business?

Are you open to learning how you can make more sales and do more business?

I know when I ask those questions business people stop and listen. As a business person I ask myself every day how I can increase repeat and referral business. I use a simple, affordable system to build repeat and referral business and to generate new business.

Now the story…

Today I went for a walk in downtown Whitby. I can’t drive right now so I decided to walk and talk to business owners. I set a goal to meet and talk to 25 people and get permission to send them something.

In 24 of the businesses the managers and owners were open to me when I asked if I could send them some information, some even asked when I could email it.

In one business I went into I was referred to the “Chief Marketing Officer”. Initially he refused to  speak to me but after I asked one question he did let me speak for a minute.

When I said I would like to send him some information and asked him for his card he refused. His answer was “I don’t want to get on a mailing list and get a bunch of junk in my inbox.” I explained to him again that I was going to send the information by snail mail. He begrudgingly gave me his card after a few seconds of thought.

I reassured him that I would mail not email the information and left.

Now for the interesting part of the story…

The company provides digital marketing services to business. On their website they have opt-in forms for people request information which subscribes them to their list…BUT THEY DON”T WANT TO BE ON ANYBODY’S LIST.

What do you think?

(If you are open to making more sales and doing more business get in touch.)

 

Thoughts on networking…

businessnetworking

Networking. Being face to face with real people. Shaking hands. Listening. Looking for ways to help the people you meet. Give referrals.

Don’t try to sell, open the door to future conversations. Ask questions. Follow up. Provide value.

Have fun.

 

 

To nurture the sort of relationships that will truly help propel you towards accomplishing great things, you need to forget transactional networking and focus on having in-depth conversations with fewer people about subjects you really care about.
Naveen Jain

My advice for folks on networking is give, give, give. You will later receive. But you are really planting these seeds. Some of them will die, and they won’t become anything. Many of them will take many, many years before they pay off for you if at all.
Sallie Krawcheck

 

Build your list or die

build your email listBuild your list or die.

Sadly many of the online marketers are promoting this idea and business owners and salespeople are falling for it.

Get as many names and email addresses as you can as fast as you can and sell them something. That works if you are selling a product for $29.99 (or whatever price point they use) but it becomes a lot of work every month. Unsubscribes shrink the list, new products must be developed or old products repackaged, content must be revised in the website and in every email, value must be proven every time and everything needs to compete with gazillions of free offers on the internet.

 

I am sad to say when I first started out years ago I bought into this idea in a big way. I was always looking for cheap, dirty tricks to build my email list. I offered white papers, I offered a newsletter, I gave away free advice but it didn’t work for me because I wasn’t earning any money.

I changed tactics and went back to what I enjoy and learn from, before I tell you my secret tactic please ask yourself these important questions…

  • How many new customers do you need each month to make a living?
  • How many existing customers re-order every month?
  • How many referrals do you generate from your relationships every month?

Once I understood these questions and the numbers involved I realized that for me and my business that building a super large list was the wrong way for me to achieve success. I studied many successful who were making more money than I was to see what they were doing. I shrunk my list. I went back to my favourite tactic and my success increased and so did my income.

I will repeat that… I shrunk my list. I went from lists of thousands to a list of less than two hundred. I made it harder for people to get on my list. I went back to my favourite business building tactic and it is working for me.

My favourite business building tactic is easy, affordable, fun and helps me meet new people all the time.

What is it?

Building relationships by talking to people. My mother told me to never talk to strangers but I have learned more and made more money from talking to strangers than anything else I have ever done to increase my sales. I have made more sales because I built relationships. I have given and received more referrals because I have built relationships. (I am planning another post about how I meet new people every day and 99% of the business people I know won’t do it.)

So to sum it all up –

  • I shortened my list dramatically,
  • I made it hard to get on my list,
  • I build relationships by helping others and
  • I am happier and my business is growing.

In my experience the guru’s are wrong don’t build your list, shorten it and build relationships instead.

Here is what Marcus Lemonius  (www.marcuslemonis.com/pages/about-us) said about relationships;

“People are the core of every business. Businesses are based on relationships, and relationships are based on people. I would go to an average restaurant run by amazing people over an outstanding restaurant run by awful people.”

 

Social media…are you buying or selling?

social media at danwrites.caLately it looks like every guru in the marketing world is trying to sell a course or program on using social media to generate leads and make sales.

A short version of what they say is…

  1. Friend everybody
  2. Compliment your new “friends”
  3. Lurk on their pages or comments
  4. Like their “page” or “posts”
  5. Post about the results of your product or service

The premise is that if you make enough “friends” you will generate leads and sell your product or service.

  1. If everybody is posting or liking or lurking how do you get any work done?
  2. Why would you compliment a stranger?
  3. Are they trying to sell you as hard as your are trying to sell them?
  4. If everybody is selling who is buying?
  5. Is everybody on social media your target market?

Hmmm…

Why not be real instead?

Why not build relationships with people who you can see and talk to?


I confess I am not a social media guru. I am a writer and I use social media to share my writing with people I know and have met.

I don’t friend everybody who asks me to be a friend. I unfriend people when I realize we don’t have anything in common.

I like real relationships with real people.

When it comes to selling my product or service I will use it to generate leads.

I prefer direct mail, networking face to face, telephone calls and even door knocking to spending time on social media.

Yes I push my blog to my business Facebook page. I don’t push it to my personal page.

Tuesday Thoughts

social media at danwrites.caA large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

Guy Kawasaki

I have been asked is a blog social media. My answer is; it depends. Are you posting and sharing your blog or are you just posting your blog? If you share it’s social.

 

 

Happy Friday

Happy Friday!

As part of my rebuilding plan I wanted a platform that I could blog on from a phone or tablet.

This posting is being done from my phone. I am sitting on my front porch enjoying the sunset and working outside.

(Sadly the image is not my real sunset.)

Why blog?

blogging

Why blog?

If you do an online search you will find thousands of sites with a number of different reasons to blog regularly. When you stop and think about it there is only one reason for a business to blog.

TO GENERATE MORE LEADS!

 

As a business owner you know that without leads you won’t have anybody to sell your products or services to.

Now that we’ve covered the only reason for your company to have a blog we can talk about the 5 main reasons you need to blog regularly.

  1. To get a higher ranking with search engines. Why? If you show up on the front page of a search engine people will see your business. Many of them will go to your website. If your blog is set up properly they will go to your blog to learn about your products, services and your company. When you blog regularly the search engines crawl your website more often. (This won’t happen over night. It takes time.)
  2. To educate your existing customers or clients about different features of your products or services. By educating your customer or clients you will build a better, more loyal relationship with them. They will trust you. Why? People do business with people they know like and trust.
  3. To be seen as an expert in what you do. Every business has a competitor. The experts are the people who share their knowledge and help potential customers or clients achieve their goal. Remember…people don’t buy your product or service they buy the result of using your product or service.
  4. To improve your websites search engine optimization. Search engines focus on key words or phrases when looking for websites. If you use the right keywords or phrases you will optimize your website. (Be careful of word stuffing. Overusing key words or phrases will lower your optimization score and your ranking will drop.)
  5. To answer questions and get people to contact you. Many people today would rather request information by filling in a form or responding to a blog than by calling you. Many businesses today operate on different shifts and in different time zones. A blog is on 365 days of the year and operates 24 hours a day. A blog gets traffic when your office is closed. You may not be available personally when people need you but by having a blog that educates and entertains you will be able to help them and generate leads.